This is Lindsey Williams. She is age 23, and she enjoys running every morning along with doing hot yoga 3 days a week with friends. Lindsey tries to eat clean, whole foods and prioritizes simplicity when it comes to meals. However, Lindsey struggles to find the time to make healthy meals and snacks as she works every day 9-5.  

During the workday, Lindsey struggles to stay full and rarely has something fresh for lunch or to snack on. She goes to the grocery store every Sunday afternoon. She does not want to spend a lot of money on things she will not eat during the week. 

The younger generation of women do not have the time in their busy days to spend making healthy, fresh meals, but they want to be able to make delicious, refreshing meals that fuel their bodies.