Bio

I graduated from Palm Beach Atlantic University with a bachelor’s degree in Public Relations and Advertising. Currently, I work at the Town of Palm Beach, where I apply my skills to support community engagement and communication efforts. I enjoy learning about and experimenting with new communication technologies and tactics, staying ahead of trends to develop results.

Contact

Socials

Instagram: bredenbergjayna

LinkedIn: JaynaBredenberg

Twitter: Bredenbergjayna

Experience

Communications Coordinator

The Town of Palm Beach’s Communication Coordinator role offers the opportunity to lead and elevate the Town’s messaging by managing digital platforms, crafting informative materials, and supporting strategic initiatives. This position plays a key role in keeping residents, both seasonal and year-round, informed, engaged, and connected to their local government.

Prior to this role, I served as a Public Administration Intern where I developed and edited website content to enhance user engagement. I collaborated with multiple departments to create and compile cohesive branding materials. Additionally, I analyzed website and AI chatbot metrics to identify common resident inquiries and proactively address community needs.

Director of Digital Marketing and Social Media

Yachtie Minds Matter is a nonprofit based in Fort Lauderdale, Florida, dedicated to providing essential mental health resources for yacht crews. As the Director of Digital Marketing and Social Media, I’m responsible for creating graphics, videos, and social media content, as well as collaborating with other brands and accounts to expand our reach. This role has given me the chance to work alongside people from all over the world. Creating and redefining the Towns brand through a brand book.

Director of Digital Marketing and Social Media

At MugsyPR I support a range of public relations and digital marketing efforts to help amplify client visibility and brand messaging. My work spans media outreach, strategic content creation, and audience research to support campaigns and media placements. I work closely with the team on everything from writing pitches and managing databases to researching target audiences and supporting live events.

Awards

and

Certificates

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Awards and Certificates ~

Brand Management Certified

  • Research the customer and target audience to better address the issue

  • Conducted A/B testing

  • Updated price, positioning, and product in
    order to help struggling brand based on data
    and research

Social Media Management Certified

  • Measure key performance indicators for tracking success

  • Create compelling ads for earned, owned, and paid social media

  • Analyze data to optimize performance across multiple channels

  • Utilize different social media strategies to leverage the power of influencers

Sunshine State Conference Commissioner's Honor Roll

  • Maintained honor roll status throughout all years of college (2022-2025)